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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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Proposal of the Marketing Strategy for ITAB, s.r.o. on the Romanian Markets
Koudela, Tomáš ; Šimberová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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